Celebration of soccer culture and fandom includes interactive games, culinary offerings, player appearances, and concerts headlined by multi-Platinum singer Tinashe
New York, N.Y. – Aug 4, 2022 – MLS All-Star Soccer Celebration Presented by Coca-Cola – a pre-event festival free for fans of all ages – will take place on the Great Lawn at Allianz Field from 3-7 p.m. CST on Tuesday, Aug. 9 and Wednesday, Aug. 10.
Featuring a series of immersive, fun, and engaging experiences including music, interactive fan zones, games, autograph sessions, giveaways and more, MLS All-Star Soccer Celebration Presented by Coca-Cola will be the ultimate fan experience outside Allianz Field in the hours before the MLS All-Star Skills Challenge by AT&T 5G on Aug. 9 and the MLS All-Star Game presented by Target on Aug. 10. All fans are invited to attend Soccer Celebration free of charge, whether or not they have tickets to the Skills Challenge or All-Star Game.
One of the highlights of Soccer Celebration will be Beats, Cleats and Eats presented by Coca-Cola, which will feature special guest appearances by MLS players, musical acts, culinary offerings, a Secret Walls art battle, and the opportunity to sample Coca-Cola refreshments. Celebrating the energy of the summer soccer spotlight, Coca-Cola’s Beats, Cleats and Eats curates a fun and fresh space where fans can experience aspects of cultural fusion unique to the game of soccer.
“Coca-Cola is proud of our MLS partnership and our shared passion of delivering a best-in-class experience to soccer fans through Beats, Cleats & Eats,” said John Mount, Head of Sports Marketing at Coca-Cola North America. “From musical performances, opportunities to sample our portfolio of beverages and meet and greets with some of soccer’s legends, Beats, Cleats & Eats is a way for soccer fans to unite and share in the moments of celebration throughout MLS All-Star week.”
Highlighting the musical portion of Beats, Cleats and Eats will be a live performance on Wednesday, Aug. 10 beginning at 5:45 p.m. by Tinashe, the multi-Platinum certified singer, writer and dancer who combines R&B, hip-hop and alternative music.
On Tuesday, Aug. 9 at 6 p.m., Beats, Cleats and Eats will present a performance by Nur-D, one of the fastest-rising hip-hop stars in the Minnesota music scene.
In addition, BODYARMOR will present soccer-themed games and full-bottle sampling for fans. Kellogg’s will provide free samples of Cheez-Its and Pringles and engage fans with a soccer-inspired Cheez-It game, rewarding fans who successfully participate with prizes.
Among the other MLS partners highlighted at All-Star Soccer Celebration presented by Coca-Cola will be adidas, Audi, Avant, Captain Morgan, Caterpillar, Continental, DoorDash, JLab Audio, Target, and The Home Depot.
Tickets to events including the 2022 MLS All-Star Skills Challenge presented by AT&T 5G and the MLS All-Star Game presented by Target are available for purchase at SeekGeek.com. For more information on the 2022 MLS All-Star Game and fan festivities, visit mlssoccer.com/all-star.
Media interested in attending Soccer Celebration are encouraged to RSVP by contacting MLS@berkcommunications.com. Live shots available upon request, please contact: Gabriela.L@mnufc.com of Minnesota United to arrange.
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About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
About Major League Soccer
Headquartered in New York City, Major League Soccer -- celebrating its 27th season in 2022 -- features 29 clubs throughout the United States and Canada, including 2022 expansion team Charlotte FC and St. Louis CITY SC, which debuts in 2023. Starting in 2023, the Apple TV app will be the exclusive destination to watch every single live MLS match. For more information about MLS, visit www.MLSsoccer.com.
Media Contacts:
Angela Alfano
Major League Soccer
Berk Communications for MLS at All-Star
Aly Hite
Coca-Cola North America
